Digital Publisher

Engagement: November 2018 - July 2020

Client Industry/Vertical: Publishing, Content Website, New Parent Niche

Client Location: USA

Organic Revenue

+43%

Pages Per Session

+26.8%

Average Session Duration

+29.2%

Our Approach

  • Used navigational data to redesign site hierarchy and nav elements. Bounce rate dropped, pages/session increased, and rankings shot up.

  • Identified patterns in winning answer boxes, replicated across 1000s of baby name pages.

  • Remixed existing data set to create new page types.

  • Pruned thin content.


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