CPG Wellness Product

Client Since: May 2022

Client Industry/Vertical: eCommerce, D2C

Client Location: USA

Campaign Length

9 Months

Traffic

7,000 clicks, growing @ 12% MOM

Reduction in CAC

6.5%

Our Approach

  • Pulled in data from various sources, and then cleaned and structured it to build a unique database of ingredients, brands, and products.

  • Integrated with the eCommerce dev environment to create thousands of landing pages to capture long-tail search.

  • Agile development to launch a programmatic SEO MVP in 3 months, then iterative expansion over the next 6 months.

  • SEO-focused structure including header hierarchy, dynamic headers and metadata, and reusable content blocks.

  • Internal linking and custom sitemap to promote indexing at scale


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