So, we built an SEO keyword tool. It’s not like other tools. It’s different. It uses GPT3 (an AI thing) which makes it inherently quirky.

Now, we’re product people, so we believe that good products don’t need “instructions”. They should be intuitive, with perfectly timed onboarding that gently holds the user’s hand and turns them into experts.

However, we’ve also come to accept the fact that we’re not Steve Jobs. UX is hard, and some people are still staring at us like “what the hell is this thing”?

So, against our better judgement (and our product ego), we’ve put together some “tips” on how to use our GPT3 keyword tool.

But before we jump into it, let us define some vocabulary:

1. If you don't like the results you get, try searching again 2-3 times. You'll likely get different results, because this is coming from GPT3 so it's essentially mining a huge, internet hive brain for ideas.

2. Note the little info tool tip at the end of "Get keyword ideas by type". It gives examples that help explain the 4 different buttons and what they do. Depending on the keyword, some buttons will be more useful than others.

3. Use USA, English in settings whenever possible. Unless your seed and results have quirks specific to your locale, the Adwords data set we use is (unfortunately) a lot more robust for USA. And it’s ok if you want to enter a seed keyword in another language. We use Google Translate to auto-detect the language, translate, and process with GPT3, so we’ll still give you results in the language you want.

4. Note that you can get more than 10 keywords in one run. This is especially useful if you're getting 10 results, and each one has volume > 0. Get more!!

5. For "category" searches...

-be explicit about the type of things you want. Instead of "client relationships" you can search "client relationship software", "client relationship best practices", etc.. Instead of just "sunglasses" you can search "sunglasses brands", "sunglasses styles", etc..

-use the append feature to re-run the search volume data with a modifier at the end of each result. this is powerful. it can save you hours of keyword research time, especially on long tail research.

-only use the category button if you actually have a category. Think of it like an info hierarchy, with parents and children. If your keyword is a parent, with children below, use this button to get a list of children. However, if your keyword is already at the lowest child level with nothing below (e.g. "porsche 911") then this isn't the right button for the keyword.

6. For "related" searches...

-This is the same thing as "LSI Keywords". We just don't call it that because some SEOs are weird about that term. Matter of fact, SEOs are weird about a lot of things. But anyways..

-This is best used for coming up with semantically related keywords or topics. The suggested keywords should be (naturally) worked into content you're trying to rank for the seed keyword.

7. For "similar" searches...

-Note the "identified category" above the results. This is really useful for giving you ideas for categories to use with the category button.

-Think of these results as siblings, under the same category. rocky road & chocolate chip cookie dough, toyota & honda, iggy azalea & snoop dogg, etc..

8. For "variation" searches..

-This aims to give results that contain the seed keyword. e.g. "client relationship" -> "client relationship skills"

- You can use this button to get ideas for categories around a topic (and then you take the results and run "category" searches on them)

9. You can click on any keyword in the results list. Try it. This triggers a drawer with some interesting options.

10. You can export to csv. This gives you volume along with CPC, competition, etc..

11. If you want the tool to think more outside the box, try turning up the randomness in settings. If the results are all over the place, turn the randomness down.

Now that you’ve read our instructions, you are hopefully an expert, ready to tear up the SERPs. Or maybe you’re more confused than before. Either way, here’s a link to try out the tool. You’re first 50 keywords are free.